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History Western Family's roots date back to 1934 when several western region wholesalers banded together to meet the challenges of rapidly expanding distribution and retail opportunities. They recognized the benefits of combining their purchasing power, and they initiated grocery procurement on a small scale, primarily in commodity vegetables and fruits. In 1962 the organization was incorporated as Western Family Foods. Since then, the company has emerged as a full-scale private label marketing and procurement company with over 450 suppliers nationwide. Western Family Foods is owned by Unified and other wholesale grocers. Western Family Foods supplies 16 distribution centers servicing independent retailers in 23 states. Western Family currently distributes 7,500 national brand equivalent items in the categories of Grocery, General Merchandise/ HBC, Frozen, Grocery Deli, Meat Deli, Fresh Meat, Produce, and Bakery.  More than 1860 Western Family SKUs are available through Unified.   back to top Success of Western Family Products Factors contributing to the success of Western Family products include: Quality control systems, procedures, and product specifications ensure that products meet or exceed the national brand equivalent Many items approved for California's WIC (women, infants, and children) Nutrition Program 24-hour response to consumer inquiries Competitive product pricing Award winning state-of-the-art label designs are reviewed and updated continuously to ensure Western Family products stay competitive and fresh on the shelf Aggressive, year-round promotion and marketing, including food shows, truckload buys, ad campaigns, month long themed promotions, "no service fee" pallets, and in-store POS material A "Double Your Money Back" consumer guarantee that costs retailers nothing Between 40 and 50 new products introductions each year for the last five years strengthens the Western Family product line "Better Buy" program provides retailers with a value label product to compete with rival packer label and generic programs has 75 items in Grocery, Frozen, Grocery Deli, and Meat Deli categories   back to top Western Family Sales Support Over 30 retail representatives at DeJarnett Sales, Inc. call exclusively on retailers to sell and service Western Family programs. This exclusive sales representation is unmatched in the trade. Advantages include: Monthly calls on every department..."wall to wall" coverage  Shelf placement of all new Western Family items Assistance with retail execution of Western Family promotional programs Reset and merchandising support Point of sale material installation Educational sessions with product cuttings for retailers and store personnel Administration of Western Family's "Double Your Money Back" consumer quality assurance program   back to top New Store Support From DeJarnett Western Family Foods provides start-up support for new stores including: Complete merchandising of Western Family products Installation of Western Family point of sale material Installation of Western Family oval lighted sign for storefront Installation of Western Family soft drink vending machine Installation of "Double Your Money Back" consumer information and P.O.P. Program Customized 4-week Western Family rollout ad campaign Western Family education sessions with product cuttings for store employees and customers Aggressive new distribution program  For more information, please call (323)264-5200  ext. 7107.